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HomeEntertainmentReviving Roots: Chaupal OTT's 'Punjabi Jagruti March' Celebrates International Language Day

Reviving Roots: Chaupal OTT’s ‘Punjabi Jagruti March’ Celebrates International Language Day

‘Maa Boli Lae Chaupal’- an initiative that takes over the streets of Punjab to promote our Punjabi language.


“Punjabi- mere dil di zubaan, mere mann di shaan.”

International Language Day, which is celebrated every year on the 21st of February, is an occasion that must be celebrated to promote our local languages that make our cultural heritage so rich.

chaupal 1

To celebrate the occasion, Chaupal OTT organized a lively rally called ‘Punjabi Jagruti March’ along the streets of Punjab, starting from Phagwara and ending in Mohali. The route passed through several cities including Banga, Nawanshahr, Balachor, Roopnagar, Ropar, Kurali, and Kharar.  The rally aimed to highlight the cultural importance of the Punjabi language to the community. A hundred cars participated in the rally, adorned with flags and placards displaying slogans supporting Maa Boli.

punjabi chaupal

The rally stopped at the 3B2 market in Mohali, where artists engaged with the local audience, emphasizing the significance of our mother tongue, Punjabi. Hundreds of people attended the rally, demonstrating the people of Punjab’s strong connection with their mother tongue. To give more meaning to this rally and this day, we had Punjabi artists Kulwinder Billa, Aarushi Sharma, Bunty Bains, and Dev Kharoud present at the venue. They connected with the audience and spoke about our maa boli and how it has given meaning to their flourishing careers.

Mr. Sandeep Bansal, Founder of Chaupal, emphasized the importance of International Language Day and remarked “This day is more than just a celebration; it’s a time for deep reflection on how our mother tongue shapes our identities. I have immense pride in the beauty of the Punjabi language and its profound impact on its people. Chaupal is committed to continually delivering enriching content in regional languages, pledging to honor Punjab’s cultural heritage.”

chaupal punjabi 1

Mr. Deepak Bali, a renowned social worker, who was also present at the event said “I feel privileged to join this rally supporting our native language, Punjabi, hosted by Chaupal OTT. I have been actively associated with promoting our language and this cause for a long time. It’s a wonderful opportunity for us to celebrate and show appreciation for our mother tongue. Seeing the immense love and deep connection Punjabi people have with their language fills my heart. Today is a day for us to unite and express gratitude towards our roots.”

Mr. Kulwinder Billa, a popular actor in the Punjabi film industry, expressed his gratitude for being part of the event and said “I consider it a privilege. Our beloved Punjabi language has played a significant role in shaping my successful career. Platforms like Chaupal are providing a space that elevates Punjabi cinema and I’m very eager for my upcoming projects to release on this platform. Without our language, platforms like Chaupal wouldn’t exist, which are revolutionizing Punjabi cinema.”

Chaupal is a one-stop destination for all your latest and popular web series and films in three languages Punjabi, Haryanvi, and Bhojpuri. Some of the latest content includes Gaddi Jandi A Chhalanga Mardi, Buhe Bariyan, Shikari, Kalli Jotta, Carry on Jatta 3, Outlaw, Panchhi, Aaja Mexico Challiye, and many more. Chaupal is your ultimate entertainment app as it is ads-free, can watch offline, can create multiple profiles, seamless streaming, worldwide/travel plans, and continuous unlimited entertainment all year round.



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